---
title: State of the Happy Hour in the Millennial Era
description: This foodservice and consumer trend report will share noteworthy insights and observations on the happy hour, small plates, appetizers trends with millennials.
---

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# State of the Happy Hour Trend Report

![TMI170018A State of the Happy Hour Deck_R02 2.jpg](https://insights.tampamaid.com/hs-fs/hubfs/TMI170018A%20State%20of%20the%20Happy%20Hour%20Deck_R02%202.jpg?width=320&name=TMI170018A%20State%20of%20the%20Happy%20Hour%20Deck_R02%202.jpg)

There’s no doubt about it: The **millennial** market is hot. It’s a generation with legitimate buying power—and distinct eating habits.

## Who loves Happy Hour? Millennials!

In this report, you’ll find noteworthy trends and interesting observations that point to **small plates** and **appetizers** during **happy hour** as a perfect combination for tapping into the millennial market—and a key to getting them to spend more.

You will discover:

- Millennial Dining Habits 
- Small Plate & Snack Trends
- Foodservice Trends

 Fill out the form to download this report and gain insights on how to improve your menu and experience from this generation.

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Tampa Maid Foods is in the business of sourcing, processing and marketing quality value-added food products from around the world to the foodservice and retail markets. Tampa Maid’s primary expertise is in coated products.

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