---
title: Plant People [INFOGRAPHIC]
description: Featuring more vegetables on restaurant menus can appeal to customers interested in purchasing plant-based foods and beverages.
---

[Trends, Innovations and Insights ](https://insights.tampamaid.com)

# [Plant People [INFOGRAPHIC]](https://insights.tampamaid.com/plant-people-infographic)

 Written by [Tampa Maid](https://insights.tampamaid.com/author/tampa-maid) | Mon, Oct 28, 2019

Before restaurants include more plant-based foods on the menu, they’ll want to know more about who’s going to be ordering and eating them.

**

[INFOGRAPHIC]

**PLANT PEOPLE**

Before restaurants include more plant-based foods on the menu, they’ll want to know more about who’s going to be ordering and eating them. Surprisingly, plant-eaters may not be who or what many think. Below is a primer on today’s trend-forward, plant-eating people.

**WHO makes plant-based purchases?**

- Lots of young people; 56% of plant-purchasers are Gen Z or millennials.
- Mostly women; 49% identify as female.
- Families; 37% have kids in their household.
- Seventy-one percent are Caucasian; 19% are African American; 11% are Hispanic.
- They have money. The average household income of plant-based purchasers is $90.6K.

**WHY do they make plant-based purchases?**

- Forty-one percent are limiting meat/dairy consumption.
- They have strong attitudes concerning the need for more agricultural methods.
- They are optimistic that science is a means to solve problems related to food.

**WHERE can plant-based purchasers be found?**

- Sixty-six percent live in large cities/suburbs.** **

*Source: Hartman Group, Food & Technology 2019*

### Looking for more inspiration?

<https://insights.tampamaid.com/vegging-out-trend-report>See our [**blog** ](https://insights.tampamaid.com/plant-based-foods-using-vegetables-to-increase-restaurant-sales)to learn more about these growing trends! Or download our [Vegging-Out White Paper](https://insights.tampamaid.com/vegging-out-trend-report), to learn what consumers expect from meatless meals plus fresh ideas for adding vegetable-centric items to your menu.

 

 

[View full post](https://insights.tampamaid.com/plant-people-infographic)

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