From websites to emails to mobile apps, restaurant operators have a lot of digital marketing tools at their disposal these days.
Why Restaurants and Instagram make Perfect Partners
From websites to emails to mobile apps, restaurant operators have a lot of digital marketing tools at their disposal these days. But none seems more tailor-made to the industry than Instagram, the photo-sharing app that boasts 1 billion active monthly users. Here’s a few reasons why:
- Instagram is the No. 1 social media site for engaging with restaurant brands. Source: Reusser Design
- More than 350 million posts in Instagram include #food, more than 29 million include #restaurants. Source: Instagram
- 75% of all Instagram users are aged between 18 and 24, a group that has one of the highest shares of meals eaten at restaurants. Source: Pew Research Center
- Five days. The amount of time 18- to 35-year-olds spend each year browsing food images on Instagram. Source: Research conducted by Italian restaurant chain Zizzi.
Most ‘Grammed Food + Drinks
- Ice Cream
Source: Spoon University
Looking for more inspiration?
See our blog to learn more about these growing trends! Or download our Vegging-Out White Paper, to learn what consumers expect from meatless meals plus fresh ideas for adding vegetable-centric items to your menu.